9/27/2023 0 Comments Google mymapsThese location based applications are likely to be most intriguing to Gen X, Gen Y and Gen Z who will be most familiar with digital maps. For the purposes of this toolkit, we are using terminology that defines audiences with the following demographic terminology: Baby Boomers, Gen X, Gen Y and Gen Z. However, understanding the broad trend of a generation’s approach to a platform is useful to understand the audiences you are most likely to find there. When looking at audience engagement by generation it is important to keep in mind it is not definitive of everyone’s behaviour. You will find more detail on this within the platform finder. Google blog – Create your own maps and stories in Google Earth AudienceĪcross the Digital Engagement Toolkit, we are looking at who engages with a particular platform by generation. If you are looking for something more advanced than My Maps then take a look at Google Earth: If you are using digital maps for engagement for the first time consider reading the following guide for beginners: You can create a tour across locations within Google Earth and add slides, text, images and video.Ĭreating location-based stories are perfect for sharing local history and telling the stories of people and places. Google Earth has a range of creation tools for telling stories on the platform. Therefore, if you want to create a visual project, try creating a story within Google Earth. It is almost a mix of presentation software and mapping software with a playful approach to content exploration. The main difference between My Maps and Google Earth is that Google Earth is far more visual, animated and 3D. My Maps allows you to identify specific locations, add photos, notes and connect locations together.Ī Google Earth project enables you to tell a visual story connected to a specific location by adding slides, text, folders, images and videos from YouTube. They are web-based and do not require software to be downloaded. Both of these applications enable users to create maps they can share with others. However, the part of Google’s mapping examined in this guide is My Maps and Google Earth. You may be familiar with Google Maps as a place for navigation, discovering businesses and landmarks.
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